I attended a speaking event with Ana Toro. She has been practicing public relations for over 20 years and has worked with a plethora of clients, including some very national recognizable.
She is a proud Puerto Rican and her bilingual skills have been a huge help in her career. She spoke mainly about diversity and embracing it. She encouraged students to build and share knowledge by using social media and also about the importance of audience identification through outreach and engagement.
Toro discussed a, “surround sound” approach, explaining that in order to reach people you have to be on multiple platforms. Long gone are the days of just newspapers, you have to reach people from their TV, their computer, and even their phones.
Toro has developed PR campaigns for the Centers for Disease Control and Prevention (CDC) as well as the National Institutes of Health (NIH), U.S. Department of Health and Human Services (HHS), nonprofit organizations, and the U.S. Government.
Toro urged students to observe and study cultures to figure out how to best reach them with your message because multicultural communications is important and requires that we adapt our message to recognize different cultural values.
I really enjoyed her talk because Texas State is such an incredibly diverse campus and I think it’s important that students studying communication understand how to reach and address diverse audiences.